FEATURE welcomes VLONE to our brand lineup—a label that has spent over a decade shaping culture through a fearless approach to fashion. VLONE is a brand dedicated to making the time in between worthwhile. For over a decade, it has stood apart, leading fashion and lifestyle while rejecting trends. The brand fights against prevailing trends, taking pride in never doing what others do. With every limited-edition drop, VLONE continues to shape culture.

Founded in Harlem in 2010, VLONE began as an idea among friends—an ethos that quickly transformed into an undeniable force in fashion, music, and art. It helped shape the local arts scene and influenced music and fashion in New York City and beyond for the next decade.

Now, in a new era, VLONE continues to champion those who defy convention and inspire innovation. The brand builds upon its legacy with each collection, inviting a new generation of visionaries to join the movement. FEATURE introduces VLONE to our community—where individuality thrives.